The Cereal Bowl Introduces Strawberry Cheesecake Oatmeal

Released on = January 15, 2007, 9:30 am

Press Release Author = The Cereal Bowl

Industry = Food & Beverage

Press Release Summary = The Cereal Bowl introduces this exciting new combination of
breakfast and dessert all in one bowl.

Press Release Body = Miami, FL, January 15, 2007 -- The Cereal Bowl today announced
the latest addition to their line of "Our Bowl" creations, Strawberry Cheesecake
Oatmeal. A delicious combination of old fashioned oatmeal, Strawberries, and The
Cereal Bowl's own proprietary Graham Bites and Cheesecake recipes.

Strawberry Cheesecake Oatmeal will be the first in a long line of products by The
Cereal Bowl, which will promote cereal as wonderful new dessert experience. "We
can't wait for customers to try these wonderful dessert flavors," said Chief
Operating Officer Michael Glassman. "We are continually developing new ways for
customers to enjoy cereal."

The Cereal Bowl is also working on future company owned stores, as well as moving
aggressively towards franchising and plans on 10-12 units in 2007 alone, with the
first several locations being announced in February.

About The Cereal Bowl

The Cereal Bowl is a new breed of café fusing an old time favorite, with a new and
exciting twist. Guests will be able to make their own cereal creations or pick from
one of many unique combinations created by The Cereal Bowl Team. With over 35
cereals both hot and cold as well as 60 plus toppings, the possibilities are
endless. The experience does not end with the bowl. Cereal bars, oatmeal smoothies
known as Oaties, and cakes will take cereal to a whole new level. WIFI Internet,
couches, televisions, newspapers, and periodicals will add to the ambiance of The
Cereal Bowl.

Founded in 2004 by twenty-something entrepreneurs Kenneth Rader, Joshua Rader, and
Michael Glassman. The inspiration for The Cereal Bowl was a product of their college
days when they noticed that the average diet of a college student often times
consisted of a bowl of cereal as a quick and appetizing alternative. The Cereal Bowl
expands on this enticing snack by offering a new way of partaking in one of
America's favorite eating pastimes.

For additional information or a sample copy, contact Michelle Appelrouth at
305-662-2695 or at pr@thecerealbowl.com. Other Cereal Bowl information will be made
available upon request.



Web Site = http://www.thecerealbowl.com

Contact Details = Michelle Appelrouth
pr@thecerealbowl.com
(305)662-2695

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